Three Basic Marketing Hints
The number of practices that act situational is unexpected. The point is that they resort to marketing when their activity is dropped off, but their efforts are seldom task-orientated.
You are more likely to reach the objective if you form it precisely. The point is that you should be able to measure it. The example of the opposite is “We plan the number of successful outcomes to be increased in the nearest future”. You should rather form it with the use of precise information like “We plan the number of successful outcomes to be increased up to 85% in the next 3 months”.
If you want to provide a successful business for your practice, you should always control the way you speak. The point is that most patients do not understand what dentist says because of the excessive use of medical terms. That is why successful communication requires simplicity and quick understanding.
3. No barriers!
Many dentists do not even notice how often they put up barriers for their patients but expect them to overcome it simply. Upon such a condition, it is impossible to provide them with a successful treatment. For instance, many dentists ignore medical consultations at lunchtime, however, it might be the most appropriate time for patients to call their doctor. This is a real barrier that must be removed.